Facebook ads for service businesses
On Facebook, nobody was looking for a pest control company or a roofer. Ads have to create the need, not just catch it. Clicks cost less than on Google, and what happens next matters more.
Facebook ads for local businesses: the campaigns that work
The best ads for service businesses show a real job, name the town in the first words and offer one action: a quote, an inspection, a booking. Facebook instant forms bring many requests, often less qualified.
Reply before the prospect forgets
Someone who fills in a Facebook form was scrolling. Ten minutes later they have forgotten. Every request enters the CRM and gets a text within a minute, then a follow-up if they go quiet.
Measure customers, not leads
Cost per lead alone says nothing. What counts is cost per signed customer and what that customer brings in a year. Recurring customers make campaigns profitable that would not be on a single job.
Essential $499/month, or Growth $1,999/month with managed ads and Google profile. Prices in CAD, plus GST/HST. See both plans