Text message marketing for service businesses
A text is read within minutes; an email maybe never. For a service business, text marketing is not about blasting strangers. It is about reaching your own customers at the right moment, before the season.
SMS marketing: who to text
Your customers, not bought lists. People who did business with you know your name, which is why a text is welcome. Canada’s anti-spam law (CASL) governs commercial texts: you write to people you have a business relationship with, and identify your business clearly.
Weather campaigns
Before a forecast heat wave, frost, thaw or snowfall, a text goes to past customers: AC maintenance, pool closing, snow removal, spring clean-up. That is when they think about it, and they call whoever wrote first.
Automatic reactivation texts
Customers served 12 to 24 months ago receive a reactivation message. They know you, have paid before and do not ask for three quotes. It is often a service business’s most profitable campaign.
Service texts
The reminder the day before, the booking confirmation, the review request after the job: these are part of the service, and automatic on both plans.
Essential $499/month, or Growth $1,999/month with managed ads and Google profile. Prices in CAD, plus GST/HST. See both plans